UCLA In the News lists selected mentions of UCLA in the world’s news media. See more UCLA In the News.

Consumers say brands shouldn’t bring politics to the Super Bowl | Wall Street Journal

Brands should resist the temptation to take on a hot-button issue in the Super Bowl as a way to stand out, said Aimee Drolet, professor of marketing and behavioral decision making at the University of California, Los Angeles’s Anderson School of Management. “It’s generally not the best venue for doing that because the audience is so broad, so invariably you’re going to piss off half the people,” she said.

UCLA leads the way among 10-campus system in fundraising | Los Angeles Times

In other matters, U.C. officials announced that the 10-campus system had set a new fundraising record in 2017-18, bringing in more than with $2.7 billion. The haul marked the biggest annual increase in UC history. UCLA led the way, raising $786.6 million as part of its $4.2 billion campaign to mark its centennial anniversary this year. The Westwood campus surpassed its fundraising goal last year, 18 months ahead of schedule.

Earthquake faults crisscross LA. Is it safe to tunnel here? | Curbed Los Angeles

“Probably the most common source of difficulty with underground construction, is from liquefaction,” says Jonathan Stewart, UCLA professor of geotechnical engineering. Liquefaction happens when damp, sandy soil loses its load-bearing strength during an earthquake. It can cause the ground surrounding tunnels to shift, with potentially severe consequences.

It was supposed to be easier to get out of jail in L.A. But bail’s not dead yet | LAist

Between 2012 and 2016, bail set for people arrested in L.A. County totaled $19.4 billion (according to a UCLA study published last year)…. To make matters worse, that UCLA study on bail in L.A. County found “the greatest sums of money bail were levied in the City Council districts with the highest rates of unemployment.” On top of that, it said, “nearly four billion dollars in money bail was levied on houseless persons.”

Why the L.A. teachers’ strike may end with a lot less pain than the government shutdown | Los Angeles Times Opinion

(Commentary written by UCLA’s Russell Korobkin) Disputes rooted in divergent predictions can be resolved with contingent agreements, in which both sides get what they want if their predictions turn out to be accurate. LAUSD should agree to spend a percentage of every future dollar in excess of its dire budget projections on the union’s priorities. The union should agree to forgo its demands if in the future the district is as close to insolvency as it claims it will be. Neutral auditors can verify the financial situation.

California’s top lawyer cements his role as health care defender-in-chief | California Healthline

President Donald Trump is left “to try to use either the regulatory process or executive order to accomplish his goals,” said Gerald Kominski, a professor of health policy at UCLA. “Anyone who opposes those goals has to proceed through the legal process to challenge them.”

Researchers using data-driven approach to make earthquakes less damaging | Phys.org

“Simply stated, seismic retrofit works,” said Yousef Bozorgnia, a professor of civil and environmental engineering in the UCLA Samueli School of Engineering and principal investigator of a research project on residential wood buildings. “Recent simulations of seismic performance of wood-frame buildings clearly show that upgrading older residential buildings is effective both for life safety and reducing financial loss.”

Behind L.A. teachers strike, a ‘battle for the soul’ of public education | Christian Science Monitor

Even with the district and UTLA finding a patch of common ground on state funding, the chances of the two sides bridging their ideological rift appears small, according to Pedro Noguera, director of UCLA’s Center for the Transformation of Schools. “The disagreement over charter schools is still going to be there after the strike,” he says. “That’s something that will continue to be an issue because there isn’t a long-term solution to the district’s financial difficulties.” (Also: HuffPost)

Metro will recommend moving forward with congestion pricing, says CEO | Curbed Los Angeles

In a presentation for the committee, UCLA urban planning professor Michael Manville said that congestion pricing is the only method proven to improve traffic in major cities where it’s been employed (including London, Singapore, and Stockholm). Manville compared LA’s current traffic conditions to a Black Friday sale. “The only time you ever go to a store and they’re out of goods and there’s a huge line of people battling to get them,” he said, “is when that store intentionally holds prices down.” By providing free access to roadways at all times, Manville argued, local officials drive up demand for busy streets and freeways.

Proposition 13 and education funding | KPCC-FM’s “Take Two”

“It’s had an enormous effect,” UCLA’s John Rogers said. “Back in 1978, the public passed Proposition 13, which said that the values of all properties in the state needed to be assessed not at their current market value but at the 1976 market value and that they couldn’t be increased more than two percent a year. So that has capped the amount of total property taxes that the state can take in and has limited the ability of the state to be able to invest in public education and other critical services.” (Approx. 6:55 mark)

What does all this rain mean for Southern California? | KPCC-FM’s “Take Two”

“It’s good news for us,” says UCLA’s Neil Berg. “Because so much of our water for Los Angeles is being imported from Northern California, it’s really these big atmospheric river events that we’re going to have tomorrow and Thursday and throughout the Sierra Nevada that’s going to dump about two to four feet in some regions. That’s really wonderful news to replenish some of our reservoirs and our overall water resources for the state.” (Approx. 31: 00)

Vaping marijuana is technically safer than smoking it | Business Insider

Smoking marijuana releases carcinogens — substances or environmental factors that may lead to cancer — into the body. That’s because cannabis, the plant marijuana is derived from, is like any other plant, according to Dr. Jeffrey Chen, the director of the UCLA Cannabis Research Initiative. “When you combust any plant, you’re creating significantly more carcinogens,” Chen said.

What does ‘dead’ mean? The debate continues some 50 years after Harvard defined death | Forbes

D. Alan Shewmon, emeritus professor of pediatrics and neurology at the David Geffen School of Medicine at UCLA, disagrees and has developed a series of cases showing that the bodies of patients diagnosed as brain‐dead do not necessarily “disintegrate,” as long as they are provided with mechanical ventilation and tube feedings. He contends that such patients may “retain integrated functioning, including growth and development, wound healing, infection fighting, and gestation of a pregnancy, such that some of these patients may continue to have biological survival for many years.”

Communication in brain may be remarkably constant in autism | The Scientist

The studies also highlight the importance of measuring brain activity over varying time periods and at different ages. Researchers who home in on a single age may overlook differences that appear over time, says Mirella Dapretto, professor of psychiatry and biobehavioral sciences at the University of California, Los Angeles, and lead researcher on the adolescent study. “You miss some of the bigger picture.”

This common preservative in processed food may be making you tired | Healthline

“The average consumer would not know to be aware of this commercial food additive,” said Dana Hunnes, a senior dietitian at the University of California, Los Angeles Medical Center. “It is commonly used to prolong the shelf life of many foods, and also may enhance the flavor of some others. It is likely a very inexpensive ingredient/additive which would explain its nearly ubiquitous usage.”

I’m over this cold, so why am I still coughing? | Healthline

“Many patients want a cold to last just a couple days, but people can have symptoms for a week or two, or even three, from a simple virus,” Dr. John Dougherty, primary care physician at UCLA Health in California, told Healthline. He explains that symptoms like a cough brought on by a cold virus or infection are as much caused by the condition as they are by the immune system’s response to fighting off the illness. “You’ll have white blood cells that move to fight off whatever is causing [the illness], so then, even after the cold or flu or virus is eradicated, your body is still resolving that inflammation and can cause persistent symptoms,” said Dougherty.

California must build workforce to serve older adults’ health needs, report says | Medical Xpress

“Mental health professionals with geriatric training are retiring, and there is a limited number of doctors, psychiatrists and nurses with adequate geriatric training to take their place,” [UCLA’s Janet] Frank said. “The state can be proactive and plan ahead to make sure behavioral health workers are trained to serve the increasing number of older adults.”