The final sprint, week by week
The chart shows that while August featured roughly equivalent coverage of the two issues (with the Republican National Convention pushing Iraq to its highest levels of coverage of the sample), the financial crisis has led to a massive jump in economic news. Since early September, in fact, the economy has been mentioned in roughly twice as many news shows per week as Iraq. Of course, there are many different ways to cover the economy. In the next figure, I search for mentions of gasoline or gas across programs, and then compare the proportion mentioning those terms with the set mentioning “recession” or “depression” (note that “depression” and “gas” are particularly likely to produce false positives, but those should presumably be scattered randomly throughout the weeks). 
The resulting chart shows an intense focus on gasoline in early August, with almost 2/3 of shows at least mentioning the terms. In contrast, relatively few shows were mentioning the recession/depression terms at that time (around 10-15%). However, beginning with the financial meltdown in early September (and the gradual decline of gas prices), the terms reached near-parity at around 40% of all shows. Of course, the subject of this blog is the election. How are the candidates being associated with the economy? The next figure looks for mentions of each candidate’s name within 50 words of “economy.” 
The chart shows several interesting patterns. First, we see that McCain has typically been associated far less with the economy than Obama… with the exception of the crisis and bailout period in early September. In contrast, Obama has typically seen half or more of his mentions take place in close proximity to the economy. While McCain has undoubtedly wanted to avoid discussion of the economy, he has tried to frame Obama’s economic approach as redistributionist, most famously through his invocation of Joe Wurzelbacher (“Joe the Plumber”)—an Ohio resident caught on camera questioning Obama on his tax plan’s impact on his future business plans on October 13th. Obama’s response, recently cited by Politico.com as one the candidate’s worst gaffes of the entire campaign, stressed his desire to “spread the wealth around.” Beginning with the Oct. 15 presidential debate, McCain tried to make Wurzelbacher a household name. 
Rather than a mere “15 minutes of fame,” Wurzelbacher is up to nearly three weeks, and counting, receiving mentions on nearly 1/3 of news and public affairs programs (although quite often as the target of derision). Finally, speaking of figures plucked from relative obscurity, my final figure compares the relative prominence of the parties’ two nominees for the vice presidency. Rather than presenting a percentage across all shows, this chart shows the total count of mentions of Sarah Palin and Joe Biden’s last names. 
The results show how each candidate has vaulted into the public consciousness… particularly in the case of Palin. With the exception of the week of the vice presidential debate, Palin has thoroughly drubbed Biden as a target of media attention. Even when Biden was the target of a particularly sharp Saturday Night Live parody mocking his apparent tendency to say “crazy” things, Biden still apparently failed to capture remotely as much attention as Palin. Comments
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Election analysis and personal commentary by UCLA scholars, unfiltered.