UCLA Anderson launches 'TED Takeover'
TED's first-ever business school partnership designed to immerse UCLA Anderson community in TED experience
By Elise Anderson February 13, 2012 Category: Academics & Faculty
In its pursuit to cultivate thought leaders and advance ideas, the UCLA Anderson School of Management today announced a multifaceted partnership with globally renowned nonprofit TED. This represents TED's first partnership with a business school.
The unique association will kick off with UCLA Anderson's "TED Takeover," a series of collaborative experiences that will allow the UCLA Anderson community to take an active role in the annual TED conference in Long Beach and the simultaneous TEDActive conference in Palm Springs. The partnership will continue with with students consulting in class on TED's brand management and ongoing mission.
"The UCLA Anderson community looks to engage in the big issues of the day as a forum for discussion and as a source of solutions," says Judy Olian, dean of UCLA Anderson. "TED does that, attracting the best minds and creative ideas as part of the dialogue. This partnership represents a tremendous opportunity to add our faculty and students to that discussion."
The partnership will begin Feb. 27 with the four-day TED Takeover, designed to immerse the UCLA Anderson community in the TED experience. Faculty and students will be invited to hear some of the world's most innovative thought leaders and will be encouraged to engage in dialogue, share and exchange ideas, and develop connections that will help advance those efforts.
To facilitate that process, monitors around the school will live-stream the exclusive content from the TED conference in its entirety and an idea incubation lounge will be set up in the center of the UCLA Anderson complex, featuring signature TED décor and serving as the "thought hub" for the week. Here, students can watch an uninterrupted simulcast of the TED conference and contribute to the discussion in real time via social media and through other means.
Six panel discussions will occur at UCLA Anderson, along with the TED events, to stimulate dialogue among students, faculty and alumni, based on presentations by selected TED speakers, such as BP Capital Management chairman T. Boone Pickens, UCLA Anderson adjunct professor of marketing and former global marketing officer at Procter & Gamble Jim Stengel, Oscar-winning director Andrew Stanton, and Greylock Partner and LinkedIn co-founder and executive chairman Reid Hoffman. Each panel at UCLA Anderson will view a TED speaker and afterwards discuss ways to advance the ideas that emerge. The discussions will be sponsored by one of six UCLA Anderson student clubs: the High-Tech Business Association, the Entrepreneur Association, the Net Impact/Energy Management Group, the Marketing Association, and Design for America.
UCLA Anderson students will also have a unique part to play in the concurrent Palm Springs TEDActive conference, by providing consultation on TEDActive 2012 "projects". These projects are based on questions posed by international corporations such as American Express, HP, Toms Shoes and Shell in critical areas of social challenge, such as urbanization, health, community and commerce, and giving. For more information on TEDActive, visit http://conferences.ted.com/TEDActive2012/.
After the conference, UCLA Anderson students will remain engaged with TED, giving input on how to go beyond sharing ideas and into advancing them. The TED partnership will extend into the classroom, providing students an in-class opportunity to consult with TED on its larger brand management.
Both TED and Anderson are committed to advancing thought leadership and sharing ideas in Southern California's vibrant economy, known for its technological innovation, entrepreneurship, venture-capital availability and new product introduction.
"TED's core mission of 'ideas worth spreading' fits perfectly with UCLA Anderson's mission to develop the next generation of influential leaders who will create their own ideas worth spreading through a learning culture that values individual vision, intellectual discipline and teamwork," said Jim Stengel.
Stengel, who was selected to speak at this year's TED main-stage conference, "TED2012: Full Spectrum," added, "We anticipate this to be a long-term relationship that prompts continuous discussion and explores collaborative initiatives with far-reaching impacts on both businesses and communities."
For the full schedule of the "TED2012 Full Spectrum" conference (Feb. 27–March 2), visit http://conferences.ted.com/TED2012/program/guide.php.
The UCLA Anderson School of Management is among the leading business schools in the world. UCLA Anderson faculty members are globally renowned for their teaching excellence and research in advancing management thinking. Each year, UCLA Anderson provides a distinctive approach to management education to more than 1,800 students enrolled in its M.B.A., fully-employed M.B.A., executive M.B.A., global executive M.B.A. for Asia Pacific, global executive M.B.A. for the Americas, master of financial engineering, doctoral and executive education programs. Combining selective admissions, varied and innovative learning programs, and a worldwide network of 37,000 alumni, UCLA Anderson develops and prepares global leaders. (Follow UCLA Anderson on Twitter at and on Facebook.)
TED is a nonprofit organization devoted to ideas worth spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are then made available for free at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former British Prime Minister Gordon Brown. The annual TED Conference takes place each spring in Long Beach, Calif., along with the TEDActive simulcast in Palm Springs; the annual TEDGlobal conference is held each summer in Edinburgh, Scotland.
TED's media initiatives include TED.com, where new TEDTalks are posted daily; the Open Translation Project, which provides subtitles and interactive transcripts, as well as the ability for any TEDTalk to be translated by volunteers worldwide; and TEDBooks, short e-books by speakers that elaborate on a single idea originally presented on TED's stage. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world; and the TED Fellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities. (Follow TED on Twitter and Facebook.)