UCLA and ATTN:, a multimedia content producer, are hosting “Community Classroom” at Row DTLA, the downtown Los Angeles shopping-dining-entertainment complex, on Sept. 29. The free event is part of the celebration of UCLA’s 100th birthday.

Attendees can help create an interactive mural, view art installations and experience a human library, where volunteers act as “open books.” In addition, UCLA professors will host mainstage talks with three prominent UCLA alumni:

  • George Takei, famed actor and activist, on culture
  • Natasha Case, founder and CEO of the Coolhaus ice cream brand, on entrepreneurship
  • Ray Garcia, award-winning chef of Broken Spanish and B.S. Taqueria, on sustainability

“UCLA’s centennial celebration is a rededication to the communities we serve locally and globally through our research and innovation and the thousands of future leaders we educate,” said Carole Goldberg, distinguished research professor of law and the chair of the UCLA Centennial Celebration steering committee.

The community classroom is part of UCLA’s “Knowledge Solves” campaign, which highlights programs and research at UCLA that serve the greater good. In line with the campaign, the one-day program will explore big ideas that inspire UCLA students, alumni and Los Angeles residents. 

“UCLA’s centennial is a celebration of not only its 100-year milestone but its ongoing commitment to Los Angeles,” said Andres Cuervo, director of UCLA’s Centennial Celebration. “This Community Classroom and partnership with ATTN: is a reflection of that commitment and an opportunity for Angelenos of all ages to explore big ideas and experience UCLA in downtown like never before.”

More information, including a link to register, is available on the event website.

“We founded ATTN: in Los Angeles nearly five years ago because there are few other cities in the world as committed to arts, creativity and cultural diversity than L.A.,” said Matthew Segal, ATTN:’s co-founder. “We’re honored to be celebrating UCLA’s 100th anniversary by planning an event for our community that will manifest these characteristics.”