This story is from UCLA Today, a discontinued print and web publication.

How social scientists help politicians influence voters

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barackobama-toppageDuring the last few election cycles, political candidates have turned to academics for advice on how to influence voters. The result? More personal contact through e-mails and knocking on doors — methods that proved to be highly effective for Obama’s campaign.
 
Social scientists such as UCLA psychologist Craig Fox and UCLA alumnus Daron Shaw, political scientist at the University of Texas, have lent their expertise to the Obama and Bush campaigns, respectively. Their services are being solicited more and more as candidates increasingly rely on scientific methods for their political success.
 
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