This story originally appeared in UCLA Today, a discontinued publication.

Tim Taylor: "Sounds of Capitalism"

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Timothy D. Taylor is a professor of ethnomusicology and musicology at UCLA. In his new book, "Sounds of Capitalism," he tracks the use of music in American advertising for nearly a century, from variety shows to the rise of the jingle, the postwar rise in consumerism and the more complete fusion of popular music and consumption in the 1980s and after.
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