Areas of Expertise:
elections | political campaigns | voter behavior | political advertising | presidential politics

Expert's Website

Lynn Vavreck, UCLA’s Marvin Hoffenberg Professor of American Politics and Public Policy, is an expert on campaigns, elections and public opinion, with an emphasis on how candidate behavior affects voters. She has researched campaign advertising, survey methods, politics and the media, and how the state of the economy affects elections.

Vavreck is one of the principal researchers behind Nationscape, a wide-ranging weekly public opinion survey of the American electorate, and is a contributor to The Upshot, a data-driven blog about politics and policy at the New York Times.

She is the author of “Identity Crisis: The 2016 Presidential Campaign and the Battle for the Meaning of America” and “The Gamble: Choice and Chance in the 2012 Presidential Election.”

Twitter: @vavreck

Media Contact

Jessica Wolf
310-825-1046
jwolf@stratcomm.ucla.edu

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