Areas of Expertise:
elections | political campaigns | voter behavior | political advertising | presidential politics

Expert's Website

Lynn Vavreck, UCLA’s Marvin Hoffenberg Professor of American Politics and Public Policy, is an expert on campaigns, elections and public opinion, with an emphasis on how candidate behavior affects voters. She has researched campaign advertising, survey methods, politics and the media, and how the state of the economy affects elections.

Vavreck is co-author of “The Bitter End: The 2020 Presidential Campaign and the Challenge to American Democracy”, which assesssed why the campaign’s aftershocks will reverberate for decades to come. She is also the co-author of Identity Crisis: The 2016 Presidential Campagin and the Battle for the Meaning of America. Both books drew observations and insights from Nationscape, a wide-ranging weekly public opinion survey of the American electorate for which Vavreck is a principal researcher.

She also co-authored “The Gamble: Choice and Chance in the 2012 Presidential Election” and has contributed to The Upshot, a data-driven blog about politics and policy at the New York Times.

Email: | Twitter: @vavreck

Media Contact

Elizabeth Kivowitz