Areas of Expertise:
digital technology | internet policy development | search engine algorithms | privacy and surveillance | racial and gender bias

Expert's Website

Safiya Umoja Noble is an associate professor in the department of information studies at the UCLA Graduate School of Education & Information Studies and co-director of the UCLA Center for Critical Internet Inquiry. She also holds appointments in the departments of African American studies and gender studies.

Nobleresearch focuses on the design of digital media and its impact on society, as well as how digital technology and artificial intelligence intersect with issues of race, gender, culture and power. She is the author of bestselling book Algorithms of Oppression: How Search Engines Reinforce Racism” (2018), which examines racist and sexist algorithmic bias in commercial search engines.

Noble has served as a commissioner for the Oxford Commission on AI and Good Governance, which advises world leaders on effective ways to use AI and machine learning in public administration and governance.

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