Name Dropper
David Placek ’75 might be the best product-branding guru on the planet. His secret? Sound symbolism.
Quick Takes
Results
It’s All Going Swimmingly
Tapping into her Hawaiian roots, Kalena McElroy ’14 took a deep dive into fashion — and reinvented the bathing suit.
Filling a Need
For some students fleeing war and violence around the world, a safe harbor for their dreams has emerged in an unlikely place: the UCLA School of Dentistry.
Gamers’ New Target: Breast Cancer
An updated video game offers a novel research tool in the fight against breast cancer.
Diving In
Tongva artist Mercedes Dorame ’03 has brought Catalina Island to the Getty, hoping to reaffirm her tribe’s presence — and meaning — in Los Angeles.
No Sweat
A Bruin scientist discovers a radically easy new way to diagnose stress — and do something about it.
Triple Play
Over the course of six weeks, Bruin standouts dominated in three distinct collegiate athletic arenas — and brought home the hardware to prove it.
Ghost Story
How a UCLA computer scientist discovered a missing link in the long and tangled story of human evolution.
A River Runs Through It
Bruin Jessie George’s research on ancient plant fossils at the La Brea Tar Pits may solve a vexing riddle: how to restore the habitat around the L.A. River.
The Greatest Bruin You Don’t Know
Larry Farmer, who helped build UCLA basketball into a national powerhouse, finally tells his story.
An Underappreciated Author Gets Her Due
The age of streaming rediscovers the works of Octavia Butler.
A Fashionable Cause
Two Bruins reconnect to help combat Alzheimer’s by marrying philanthropy and style.
The Starship Social Enterprise
An award-winning UCLA academy is training the next generation of impact investors and nonprofit leaders.
A Dried-up Idea
In a new documentary, a UCLA professor says L.A. needs to rethink its relationship with water.
The Other Jackie Robinson
A new biography explores the forgotten legacy of Kenny Washington, the Bruin who broke the color barrier in the NFL.
Spinning a New Web
The federal government knows its web services are in desperate need of ingenuity. Is it any surprise it turned to three Bruins for help?
