​UCLA Athletics today announced a fundraising effort, in partnership with the Rose Bowl and the American Red Cross Los Angeles Region, to help those affected by Hurricane Harvey in Texas and across the Gulf Coast.

The effort will take place at this Sunday’s season-opening football game against Texas A&M at the Rose Bowl. UCLA will join Texas A&M in wearing a special helmet decal to help bring awareness to those impacted by Hurricane Harvey.

“Our hearts go out to all of those affected by Hurricane Harvey in Texas and beyond,” said UCLA Athletic Director Dan Guerrero. “It’s easy to feel helpless at a time like this, but when we come together and use the platform of sports for what really matters, our collective power to make a difference is far more impactful than we could have imagined. We appreciate the cooperation and support of the Rose Bowl, the American Red Cross, our fans and the entire UCLA community.”

On Sunday, fans will have the opportunity to support relief efforts for thousands of people affected by Hurricane Harvey by making a financial gift to the American Red Cross via text message. UCLA and the Rose Bowl will make those in attendance aware of this campaign through a number of pre-game and in-game announcements and video board reminders.

Fans in attendance at the Rose Bowl will be prompted to text keyword “HARVEY” to 75759 and join members of the UCLA community in donating to relief efforts. Before Sunday, fans can help by visiting redcross.org, calling 1- 800-RED CROSS or texting the word HARVEY to 90999 to make a $10 donation.

UCLA Athletics will offer two complimentary tickets to the UCLA vs. Hawaii football game on Sept. 9 to anyone at the UCLA vs. Texas A&M game who donates at least $10 to the Red Cross. To receive the tickets, show your donation receipt at one of three customer service booths on the Rose Bowl Stadium concourse before the end of the third quarter.

Donations collected will help the American Red Cross provide warm meals, shelter and hope to families affected by Hurricane Harvey. A similar effort at a football game after Hurricane Katrina in 2005 raised more than $39,000 for relief efforts.