From ‘Rags’ to Bruins

How the UCLA mascots have evolved over the years to become the beloved bears we know today.

Happenings for March

A Bruin guide to this month’s most intriguing events at UCLA.

Lessons in Inches and Miles

Coach Wooden created two beloved characters to teach children that they, too, could climb the Pyramid of Success.

The Man, the Myth, the Mentor

How does one forge a deep friendship with a legend? For Valorie Kondos Field, it all started at the UCLA bookstore.

Coach’s Corner

 At the meticulously reconstructed Wooden Den inside the UCLA Athletic Hall of Fame, visitors can connect with Coach’s spirit — and get a dose of that old Bruin magic.

The $10 Billion Pyramid

John Wooden’s legendary building blocks of success continue to shape the world — and character — of global business.

A Man to Be Thankful For

In this moving excerpt from his memoir, NBA legend Kareem Abdul-Jabbar ’69 recounts one memorable Thanksgiving with Coach.

A Legacy in Laces

A lesson on tying shoes became a trademark of John Wooden as he guided his players to understanding that the key to success lies in mastering the basics.

Triple Play

Over the course of six weeks, Bruin standouts dominated in three distinct collegiate athletic arenas — and brought home the hardware to prove it.

2023 reflections: Stepping boldly into the future

It’s that time again — an opportunity to take stock of a year filled with awe-inspiring achievements and more than a few surprises, and to celebrate the accomplishments of our entire Bruin community.

How Bruin Are You?

Take our 20-question quiz to test your true Bruinality.
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