The number of eligible Latino voters in the U.S. has grown by almost 4 million since 2020, representing half of the total growth in eligible voters in the country. Latino voters are said to have played a pivotal role in delivering the presidency to Joe Biden in 2020, especially in Nevada and Arizona.

In advance of the 2024 general election — likely another close election — the UCLA’s Latino Policy and Politics Institute has published Election 2024: Key Facts About Latino Voters, a series of briefs shedding light on the diverse demographic and socioeconomic makeup of the Latino electorate in key swing states. The site currently includes voter profiles for the battleground states of Arizona, California and Nevada and large counties of Los Angeles and Orange. Profiles of Pennsylvania, Georgia, and Florida will be posted in the next couple of weeks.

Rodrigo Dominguez-Villegas, director of research at the institute and an expert on immigrants’ rights and voter engagement, says:

“This growing demographic not only underscores the increasing political influence of Latino voters but also highlights the necessity of targeted engagement and outreach. As we approach the 2024 election, understanding and addressing the unique needs and priorities of Latino voters will be crucial in shaping the future of our nation’s leadership.”

The briefs use data from the UCLA Latino Data Hub, which draws from the 2022 pooled five-year American Community Survey, and include statistics and analysis of the electorate in select states and counties, with data on Latino voters’ country of origin, languages spoken, educational attainment, wages, access to healthcare and insurance, homeownership, transportation, internet connectivity and smartphone use, and other demographics.