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UCLA launches Optimists 4.0

UCLA has launched the newest version of its highly successful Optimists brand campaign. Themed “Momentum,” the new ads represent the fourth generation of the Optimists marketing effort.

Grass-cutters, mushrooms and giant land snails, oh my!

Thanks to UCLA student Grant Guess, schoolchildren with developmental and intellectual disabilities in West Africa are reaping the benefits of working on sustainable farm projects that he has developed for them.
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