Welcome to the first 100% digital edition of UCLA Magazine. With this issue, we stretch our wings to take our readers to greater heights. We aim to:
- Tell UCLA stories in bold, new ways
- Serve you, our audience
- Reach new readers across our channels
- Share our stories in a timely and cost-effective manner
- Surprise and delight you with fresh content about UCLA’s mission and people
To that last point, we’ve been publishing new stories online during the past two months, highlighting our amazing faculty (extraordinary thought leaders such as Sonja Diaz, founding director of the UCLA Latino Policy & Politics Initiative) and alumni (former Daily Bruin columnist Millie Tran, who’s now at the Texas Tribune). We also take a deep dive into cutting-edge research with the articles Anatomy of a Vaccine and State of Fire.
Our election recap, The Post-Trump World, highlights UCLA scholars who understand how this divided nation will struggle to heal. This election “has revealed issues of racism, sexism and even civility that we didn’t know existed,” says Mark Peterson, professor of public policy, political science and law at the UCLA Luskin School of Public Affairs.
And for a glimpse of how COVID has changed the visual and performing arts, check out Getting Creative, which highlights some exciting new ways — think augmented and virtual realities — through which artists can present their work and find new audiences.
We also got to play a bit, such as with the Adam Room, which we captured using a 360-degree camera to give you a realistic feel of the space. And believe me, we are just getting started. Look for more audio, video and animation as you take a trip through our digital domain.
It’s rather fitting that we’re making such inventive advances in our delivery, especially now, as we stay safer-at-home during COVID. UCLA Magazine just saw its 90th year of publication, and we pledge to continue moving forward and growing stronger.
If you have any thoughts about this issue, we’d love to hear from you. Write to us at LetterstoMagazine@stratcomm.ucla.edu. Your thoughts and ideas are important to us.
Life After Stan’s Donuts
We received so much positive feedback on our Stan’s Donuts article, and now we have great news: Ralph Primo Jr., whose family started Primo’s Donuts in Mar Vista 64 years ago, plans to open a Primo’s at the former Stan’s location in Westwood.
When “my mom and pop started their business, [they] always had a friendly rivalry with Stan’s,” Ralph remembers. “I went to Uni High and worked selling shoes in Westwood, so I hung out there a lot as a kid.”
Primo’s Donuts now has three generations working in the shop; Ralph’s father is still involved and son Nicolas is helping with the Westwood grand opening.
As he plans the grand opening in early 2021, Ralph says, “I’m hoping Stan [Berman] will be the guest of honor.” — P.M.